In today’s hypercompetitive marketplace, businesses are trying harder than ever to carve out a space for themselves and get ahead of the competition. In doing so, it is essential to not only develop a strong brand image but to also get the word out about your brand.
Traditional advertising is often less effective — and even more expensive — than it has been in the past. That’s why more businesses are turning to alternative ways to promote their brand using promotional products like branded apparel, water bottles, mugs, pens, and more. This article will help you discover the positive impact cost-effective advertising with promotional products can have on your business.
The Benefits and Impact of Promotional Products for Your Business
Promotional products with your logo or other branding can help bring awareness of your goods and services to the consumers who need them. Here are three important ways that promo products can help elevate your business, grab consumer attention, and help drive profitability and sales leads:
- Brand Awareness
According to Promotional Products Association International (PPAI) 65% of advertisers claim that promo products are very effective in first reaching potential customers and then getting them to recall the brand. In fact, 80% of promotional products are still in consumers’ hands — and being used — over a year later. Better yet, when they are done using the product, 80% of consumers pass promotional apparel or merchandise along to someone they know rather than throwing it in the trash, getting your brand even more attention.
- Customer Loyalty
When customers feel appreciated and heard, they are more likely to be loyal to your brand. Exceeding their expectations along the customer journey by gifting them high-quality branded apparel or promo items can help boost this feeling. A positive experience with your brand is more likely to lead to word-of-mouth advertising and other brand advocacy behaviors, giving your business a valuable competitive edge.
- Customer Relationships and Better Leads
The up-and-coming consumers of our age — millennials — are more interested in having a relationship with their brands of choice. They want businesses to engage with them and one strategy is gifting of promotional products. A promotional product will constantly remind the recipient of the giver and help cement a good relationship. This can even help increase the number of strong leads you receive as customers pass on or talk about their promo products — and your business.
As the gift-giving holidays approach, smart businesses are acting early to get their promotional products designed and delivered quickly. Giving promotional gifts to loyal customers for the holidays can help build that relationship, generate those leads, and push your brand ahead of your competitors.
RJ Young Has High-Quality Promotional Materials to Help You Elevate Your Brand
You want to expand your brand recognition, elevate your company’s profile, and shorten the sales cycle. A cost-effective way to do all three is to invest in high-quality, thoughtfully designed promotional materials such as t-shirts, drinkware, pens, binders, portfolios, lanyards, and more.
At RJ Young, we offer a full complement of branded merchandise, including, but not limited to:
- Business and workwear
- Caps, visors, beanies, and hard hats
- Construction safety apparel
- Cinch packs
- Golf towels
- Performance and sporting goods
- Polo shirts
- Promotional t-shirts
- Scrubs and healthcare uniforms
- Tote bags, backpacks, and duffels
- Uniforms
Importantly, we provide a dedicated specialist to be your brand’s ambassador as we develop and create your branded merchandise. We even offer co-branding opportunities with industry leaders such as North Face™, Nike™, Ogio™, Carhartt™, Orca™, and Yeti®. Co-branding can amplify your brand’s staying power and give you an even greater competitive advantage.
"Our in-house designers ensure your brand has maximum exposure and brand consistency is always on point. Plus, we can also help in the creative processes by providing design and product insight for even better marketing results,” said Scott McCormick, director of digital print solutions.
Level up your marketing power with the advantage of branded promotional products. Touch base with an RJ Young consultant today and get started designing your promo merchandise in advance of the holiday gift-giving season.