We have a new logo, wordmark, typeface, and colors, but we're still the same RJ Young. Only better.
As an industry-leading business technology solutions provider in the Southeast, we are excited to share our new brand. This change was ushered in after the pandemic’s push toward hybrid working environments that accelerated RJY’s plans to grow the technology solutions side of our business.
We’ve grown and evolved into a company that provides more than 30 technology solutions that power 60,000 businesses across the nation. Yes, our logo has changed, but with that we now offer more tools to help transition existing workplaces into modern offices.
By embracing our history as the company known for its premier copier and printer offerings and services, we know those are still at the organization’s core. However, we are excited to expand and evolve into a company that keeps customers’ needs at the forefront. “In everything we do, we stay anchored to our core values of honoring our people, customers, and communities," says Chip Crunk, CEO of RJ Young. “Sincere. Adaptable. Innovative. Our new logo signifies these brand values, and we are excited to share it with the communities we serve.”
Nashville’s Powell Creative partnered with RJ Young on the rebranding initiative. The brandmark features a white rectangular image at the center which pays tribute to RJY’s core in paper and printing. The expanding circles highlight RJ Young’s adaptation through the years.
“We wanted something that honored our rich legacy,” said AJ Baggott, COO of RJ Young. “We’re proud of how we’ve served businesses for the last six decades. At the same time, we wanted to highlight how as businesses and their technology needs adapt, we’re here to support them and help them grow into modern offices that leverage technology as a business advantage. We’re your longstanding trusted office equipment and technology partner with solid footing in the future.”
Earlier this year, we introduced “The Modern Office” a comprehensive suite of vetted tools and technologies that help businesses through digital transformation and modernization of office technologies. In the last year, we’ve grown the technology solutions side of our business by 360 percent – proving that businesses are in search of holistic technology solutions partners.
If you would like to dig in and learn more about our new brand philosophy, check out our brand guide. To learn more about the Modern Office with a short, 8-minute video, view our demo!